Hi friends! Remember the BizIn Grant I was promoting in my newsletter and Facebook page a few months ago? If you missed it, BizIn is a collaborative project some b2b colleagues and I put together, offering a grant of services–including design, marketing, law, and copywriting assistance–to a worthy local business. Well, we’ve selected that worthy business, which you can read all about in our press release below.
I’m looking forward to sharing my tofu-inspired designs as they develop!
The first Bizin Small Business Grant was awarded to Heiwa Tofu, Maine’s only tofu maker. The grant, created by a team of New Ventures Entrepreneurship Training graduates, gives a small Maine business a leg up in the marketplace with marketing, branding, and legal services. In a field of vibrant applicants, Heiwa stood out because of founder Jeffrey Wolovitz’s dedication to producing a unique, handcrafted food using locally-sourced organic ingredients. Wolovitz is as passionate about supporting local farmers as he is about creating a high quality alternative protein source. Over 80% of Heiwa’s soybeans are grown in Maine, with the balance coming from other New England farms. In opening Heiwa, Jeff has bolstered local organic farming by creating demand for soybeans.
Heiwa’s tofu is made from non-GMO, MOFGA certified, USDA organic soybeans. Jeff pays special attention to the quality and consistency of the finished product. He says, “Heiwa Tofu has a more delicate, supple, and creamy texture. This is what our customers love about our tofu. We’ve developed a loyal customer base who claim Heiwa Tofu is the best they have ever had and say they will never go back to another brand.”
Since 2008, Heiwa has produced over 350,000 pounds of handcrafted tofu. The tofu is sold in bulk or in vacuum sealed packages. Heiwa tofu is distributed to over 150 restaurants, grocery and natural food stores, institutions and buyer’s clubs. Thanks to Crown O’Maine Organic Cooperative, Heiwa Tofu is now offered at 29 Hannaford Supermarkets around the state. Jeff is excited to announce that the production facility is soon to move from from Belfast to Rockport, and into a recently-purchased building. Jeff’s plan is to renovate and move to new space by July. The extra space will allow Heiwa to continue to ramp up production to meet increasing demand.
The women of Bizin are proud to support Heiwa by providing branding, content development, marketing expertise, graphic design services and legal advice as Jeff continues to grow his business. BizIn team members Carrie Yardley (Yardley Esq. PLLC), Valerie Geredien (buzzwings marketing & communication, LLC), Erin Smith (Wheatberry Design), Susan Walters (Stories That Shine), and Leah Twitchell (K&L Social) met via the New Ventures Entrepreneurship Training program at New Ventures Maine and recommend the program to anyone thinking of starting a business or wanting to take their business to the next level.